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Curated Italian plaster finishes, mineral systems, and technical materials for design-driven projects.

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Novacolor in motion

Plaster finishes reveal their depth through light, movement, and application. Texture, compression, layering, and natural mineral variation create surfaces that evolve throughout the day.

Indoor Air Comfort Gold

Novacolor is part of the leading company in Italy in the sector of paints and varnishes for the professional building industry to receive Eurofins Indoor Air Comfort Gold certification, which attests to the environmental compatibility of its products and the total absence of VOCs in their composition, i.e. the lack of dangerous substances emitted by building materials that affect health.

Mass Balance Approach REDcert²-certified

The REDcert²-certified Biomass Balance approach, an important certificate in the industry sector dedicated to those who have chosen to invest significantly in sustainable raw materials, makes it possible to reduce carbon dioxide emissions into the atmosphere during the entire production cycle thanks to the massive replacement of fossil resources with renewable resources from biomass, as well as the recovery and reuse of waste destined for waste and disposal.

Formaldehyde-free

Formaldehyde is one of the most insidious health hazards, and can make indoor air up to 10 times more polluted than outdoor air. Our formaldehyde-eating and formaldehyde-free coating products are specific in that they succeed in “capturing” formaldehyde molecules and “imprison” them, thus preventing people occupying the rooms from inhaling them.

Life Cycle Assessment

The LCA system considers the entire life cycle of our products, evaluating the energy and raw materials required for the entire life cycle. This environmental-impact assessment enhances the knowledge and awareness that are essential for developing and making low-environmental-impact products.

Low & Zero VOC

Volatile organic compounds are chemical compounds formed by molecules of different kinds but all evaporate easily into the air at room temperature. VOCs greatly affect global and climate changes, as well as human health. Novacolor’s products have a low VOC content: they reduce indoor pollution and also help us help our planet.

Indoor Air Quality A+

Novacolor’s eco-friendly products are Indoor Air Quality A+, a categorization that classifies the emissions of finishes measured into the environment after 28 days from application. An A+ product makes walls high quality, helps the environment and our health – among the most important issues we all currently address.